Category: Case Studies

Category: Case Studies

The ‘Corona Hairstyle’ Is Spreading an Important Message About COVID-19 in Kenya.

Who could have imagined that a Simple Hairstyle would become a conversation starter and fundraising tool for COVID-19? 

Necessity is the mother of invention!

These women in Kibera Slum, an Informal settlement in Nairobi, Kenya are using a hairstyle to raise Awareness about Coronavirus.

Its called the “Coronavirus Hairstyle”.

The “corona hairstyle” is shaped just like the virus: it has long spikes and a small circular crown.

Other hairstylists hope it will bring much-needed community awareness about the pandemic in this area.

Some salons in Kibera Slum charge 1 dollar to make a hairstyle very popular amongst children in Kibera.

This in turn sends a message of awareness about the new virus.

 

Corona hairstyle

Jane Mbone, 7, arrives home after having her hair styled in the shape of the new coronavirus at the Mama Brayo Beauty Salon in the Kibera slum.

 

A hairstyle that has popularly been around Africa for many years has become much more than a look in Nairobi, Kenya.

Kenya currently has 715 cases of COVID-19 and has put measures into effect to combat the pandemic, such as implementing curfews and releasing of prisoners.

Hairstyles have historically carried meaning in Africa, from revealing a wearer’s relationship status to their family’s social standing.

Variations of the “corona hairstyle” have been plaited from generation to generation.

Sharon Refa, a hairstylist in the slum feels that there still needs to be aware of how to protect oneself and others from coronavirus.

coronavirus hairstyle

 

 

“Many Slumdwellers don’t believe that the coronavirus is real,” Refa said.

The World Health Organisation (WHO) recommends regularly washing hands with water and soap or cleaning them with a sanitizer.

They also recommend wearing masks and social distancing when in public.

But another challenge Kenya faces in its fight against COVID-19 is lack of clean water and sanitation.

According to Water.org, a digital platform that advocates for access to water and sanitation, 41% of Kenyans get their water supply from ponds, shallow wells, and rivers, while 71% of the population lack access to sanitation. The challenges are even more pronounced in slums like Kibera.

Refa added that many adults in her community are reluctant to wear masks or use hand sanitizer, which is why she and her colleagues came up with the “corona hairstyle,”. The hairstyle also helps in communicating with the public about the virus.

The corona hairstyle is a way to be stylish on a seriously tight budget. Millions of people across the world have lost their jobs, food security, and businesses as a result of COVID-19.

The most affected sectors are transport, aviation, hospitality and tourism, manufacturing, wholesale and trade, agriculture, and the informal sector.

In Kenya, 83% of total employment in 2018 was in the informal sector.

The reality of the toll Covid-19 is taking on the economy is only beginning to hit home, with 133,657 Kenyans said to have been rendered jobless.

Nonprofits are also doing the best they can to create awareness and help where they can in terms of food, water, soap, and sanitary effects.

Which are some of the innovative ways you have seen that have been used to create awareness about COVID-19? Feel Free to Share in the comments below.

 

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Case Study: Meet Marion, a PGIO Beneficiary

Meet Marion Wikale, a form One student In Nile Road Day Secondary School in Jericho, Makadara District. Nile Road Secondary School was not her dream high School but a school she found herself in due to unavoidable circumstances. She had first been admitted to A few months before Marion had to join High School, she had to deal with the emotional stress of her father who she really idolized leaving their family for another woman. Her mother, Teresiah Waruguru had to step up as the sole breadwinner. Marion could not join the School she had been accepted to despite her good grades. Like any other firstborn, she was worried about her mother’s emotional state, being unemployed and her capabilities of providing for the family, let alone pay for a Boarding School. Marion, therefore, settled to attend a Day School near home since it was cheaper and she could look out for her mother. The School is way below her potential since she is very bright and proactive.

Teresiah Waruguru, Marion’s mother was abandoned by her husband ( a Doctor)just when Marion was about to join High School. Teresiah is a high school drop-out and so it has been difficult for her to land a job with a stable income so she has resorted to doing casual jobs like doing laundry, vending food like chapattis and mandazis, and any other casual job she can do just to put food on the table. She is therefore incapable of paying school fees for her two daughters Marion and Angela who is still at Middle School.

Protect Girls Image has provided psychosocial support for the family especially Marion who has really been affected by her Father’s absence and the drastic change in the quality of life. She fell into Depression, had self-esteem issues and was isolating herself. One of our counselors had sessions with her for therapy every week where she learned to cope and be positive despite her circumstances.

71% of High School Drop Outs come from Fatherless homes. It is no guarantee that children with involved Dads won’t struggle in school. However, when the Dad is not in the picture, the feeling of abandonment leaves a child unable to trust and leads to behavioral issues, depression, likely to be sexually active at a young age and likely to abuse drugs.

As much as the psychosocial support she has received from PGIO has helped, she still is suffering due to lack of school fees. She misses her classes a lot after being sent home and catching up becomes difficult. Marion needs stability in her education since she is very bright and would like to help her family and society after becoming a successful Engineer.

If you would like to help in any way with Marion’s case, please scroll down to the Donate Button or Contact the Organization through info@protectagirlsimage.org . Every Dollar/ Shilling Counts.